Group Level Customer Centricity
Harmonize customer data from across businesses for insights to optimize up- and cross-selling opportunities.
Get the full context with group-level customer ID
The customer experience is the next competitive battlefield. To conquer it, enterprises need to analyze customer data for all their group companies in near real-time. That’s how you deliver a superior, innovative experience across multiple channels.
The solution creates group-level customer ID and household ID, giving enterprises a clear, integrated view of their customers and their households, overcoming the 3 V problem of data, i.e., Volume, Variety, and Velocity.
This is especially useful for customer-facing businesses like BFSI, telecom, and retail to create targeted and focused opportunities to cross-sell products to customers across the enterprise leading to business growth, a higher ROI on marketing spend, and better conversion from prospects to customers.
The pain and power of harnessing customer data from multiple sources
Conglomerates often face a common dilemma: recognizing potential customers within their own subsidiaries. Consider a scenario where an umbrella firm has a financial services business, a health insurance business, a retail business, a telecom business, and more.
If the financial services business wants to expand, it’ll view all customers of other group companies as prospective customers. While seemingly straightforward, this perspective introduces an intricate efficiency problem. Some of the customers the financial services business thinks of as leads may already be its customers. They’re just not aware of it.
Data Source: Health Insurance Name: S R Tendulkar Relationship: Applicant DOB : 10/12/1973 AccountID: 465758879 TaxID : AP6X98798 Nominee : Anita Tendulkar Address : 12/123 Javeri Road, Bombay, India
Data Source: Retail Name: S Ramesh Tendulkar Relationship: Guarantor DOB : 12/10/1972 AccountID: 102567453 Beneficiary : Anita Tendulkar Address : 12/ Javeeri Road, Bombay, India
Data Source: Telecom Name: Sachin Tendoolkar Relationship: Nominee DOB : 12/10/1973 TaxID : AP6X98789 Address : 12-10-123 Javeri Road, Mumbai, India
How Group Level Customer Centricity Works
Doesn’t matter if it is SR, S. Ramesh, or Sachin R. we’ll link it
Customer Centricity for Conglomerates identifies and links records of the same customer from multiple data sources. From cases where only partial information is available to inaccurate or duplicate data, the solution excels at handling diverse scenarios.
It traces relationships between customers with accuracy, even in instances where data is soiled or fragmented.
Know Who’s Who
Group Level Customer Centricity is the candle that changes the density of the customer data darkness. Assigning a group customer ID, helps you distinguish between existing clientele and potential leads.
It strategically excludes your own customers from the target pool, ensuring that your efforts are focused and resource-efficient. By doing so, the solution not only saves valuable time and resources but also provides a laser-focused strategy for customer engagement, optimizing your outreach initiatives.
Targeted Marketing ROI
Precise customer identification ensures campaigns hit the bullseye, delivering a superior ROI on your marketing spend.
Maximized Conversion Power
Focusing on high-potential leads makes the transition from prospects to customers seamless & propels conversion rates to new heights.
Cross-Selling Impact
Drive revenue with laser-focused cross- or up-selling using a single, comprehensive customer view.