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Components

Customer MDM, but smarter

End-to-end capabilities enabled by AI/ML
Detect & Model
Identify relevant data and model customer records with precision.

Contextual Customer Insights (CCI)

powered by PrimeMDM

Elevate decision-making at every stage of your customer's journey

PrimeMDM

Customer MDM, but smarter - enabled by AI/ML

PrimeMDM redefines what’s possible. Unlike traditional MDMs that struggle with real-time scalability, data accuracy, and privacy compliance, PrimeMDM is purpose-built for today’s demands.

Innovative, customer-focused, and built for real-time performance at scale, it seamlessly integrates with existing systems. Superior data governance and advanced entity resolution make it the upgrade your organization needs to stay ahead.

Prime MDM
(Powered by AI/ML)

Paradigm shift in data management

PrimeMDM provides end-to-end encryption that ensures data remains secure, encrypted, and private - not just at rest, but through the entire processing lifecycle.

With PrimeMDM, organizations confidently navigate the complex landscape of data privacy, achieving compliance without compromising on performance or data utility. It's not just an MDM solution.

It's a strategic asset in the age of data privacy.

Fewest False Negatives

The tech behind PrimeMDM

ML model trained on

5 billion customer data

Under 90 days

Flash fast implementation

Very high throughput with

Real-time responses

30x
enhanced speed
75%
reduction in infrastructure cost
50%
reduction in verification manpower cost

Why Choose PrimeMDM?

Pioneering, lightweight MDM with cutting-edge privacy enhancing advantage

In the era of digital transformation, stringent data privacy regulations like GDPR and CCPA have ushered in a new paradigm for global enterprises. The regulations mandate robust measures to safeguard customer data privacy across all business apps and ops.

This shift has cast a spotlight on existing master data management solutions. It reveals performance challenges. Organizations need to grapple with implementing encryption, tokenization, and pseudonymization of Personally Identifiable Information (PII) at every process layer.

Traditional MDM solutions lack the inherent capability to directly handle encrypted data for entity resolution. This limitation is a significant risk. It can potentially expose sensitive information during the decryption process.

Only PrimeMDM gives you 99.5% data accuracy

Unified Customer View

Combines data from multiple systems to provide a single source of truth for each customer. Eliminates duplicates and inconsistencies with advanced fuzzy matching algorithms.

Advanced AI/ML

Delivers real-time insights with built-in AI/ML capabilities. Improves risk management, fraud detection, and personalized marketing.

Compliance-Ready Data

Designed to meet stringent privacy regulations like GDPR, CCPA, DPDPA and other data localization laws. Secures sensitive PII with tokenization and encryption.

What capabilities make our platform better?

Lean, nimble, & robust

Fast to deploy
User-friendly and compatible
Privacy by design
Retrofit
Scalable
Open architecture
Batch & real-time
Low TCO
Better data governance

Product Modules

One platform, multiple capabilities

Prime360
Real-time Entity Search & Match

Perform real-time data deduplication to find and merge multiple data copies of the same customer for frictionless verification & better due diligence

Relate
Network Relationship Discovery

Dynamic customer knowledge graphs to reduce risk and fraud, maintain legal compliance, and safeguard the reputation of your organization

PrimeVer
Automated Customer Info Validation

Fast, accurate, and scalable data authentication for seamless KYC processes, more customer conversions, better compliance and customer experience

CLIP
Customer Linking & Identification Process

Find same or similar customer records in bulk and without relying on a single identifier to create a single view of customer

Screen
Global Watchlist Name Screening

Automatically and efficiently screen customers against 2100+ watchlists powered byglobal data sources for better KYC, AML, and EDD compliance

The tech behind PrimeMDM

PrimeMatch

The most powerful & real time entity resolution engine

SetMatch

ML-powered unique bulk deduplication and clustering engine

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Have questions?
Let’s talk.

PrimeMDM, AI-powered, easy to integrate, & 99.5% accurate end-to-end customer data solution for business growth.