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Customer Golden Record
Unify customer data into a single source of information for precision, profit, and performance
Find out howBenefits
Secure, fast, and risk-free lending and KYC compliance
The Impact
Real-time, accurate data whenever you need it
5X
Business Growth
2sec
Processing TAT
50%
Manpower Reduction
4hrs
Daily Data Update
What is customer golden record
Your most trusted view of data
Customer data is scattered across multiple systems because they interact across channels, platforms, and businesses. It makes sales, marketing, and customer service disjointed, bleeding revenue and letting opportunities slip.
Customer Golden Record merges all the data on a customer to create one single, trusted version, even across business lines and geographical boundaries.
A golden record does not edit or delete the source system information, but creates a new view that can be used by anyone. With near perfect matching and linking even without a common ID, it turns fragmented data into powerful insights.
Step 1: Consolidates all accounts of a customer into one single source of truth based on survivorship rules that you can define
Step 2: Proprietary and advanced models detect duplicate records and merge them into one golden record
Step 3: Updates changes to data in the golden records in real time or end of day to guarantee accurate customer information always & anytime
Step 1: Consolidates all accounts of a customer into one single source of truth based on survivorship rules that you can define
Step 2: Proprietary and advanced models detect duplicate records and merge them into one golden record
Step 3: Updates changes to data in the golden records in real time or end of day to guarantee accurate customer information always & anytime
Features
Built for demanding business needs
Scalable
Processes any data volumes from multiple sources
Fast
Quick response time and high throughput
Configurable
Flexibly define rules and degree of matching
ML-Powered
Number theory-based mathematical models & in-memory analytics
Agnostic
Seamlessly integrate data from CRM, ERP, financial systems, and more
Federated
Unmatched accuracy, privacy, and compliance with cutting-edge AI
Why Posidex
The most powerful entity resolution engine
ML model trained on
5 billion customer data
Identifies
200% more correct matches
Very high throughput with
Real-time responses
Built for compliance with
Privacy by design
Customer Golden Record
Power your business with a single source of truth that brings real-time, reliable customer insights.
