Businesses are inundated with customer data streaming through multiple channels. To resolve a customer's identity, data has to be extracted piece by piece. A tedious, inefficient, and error-prone process

Entity resolution resolves customers' identities from various data sources automatically. It transforms how businesses handle and interact with data, unlocking efficiency and trust.

Existing entity resolution methods rely on phonetic algorithms or on similarity metrics. These methods have limitations - lack of precision, inability to handle complex variations & no scalability.