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Components

Customer MDM, but smarter

End-to-end capabilities enabled by AI/ML
Refine & Enrich
Refine & Enrich
Refine & Enrich
Refine & Enrich
Refine & Enrich
Refine & Enrich
Detect & Model
Identify relevant data and model customer records with precision.

Challenge

Real-time data matching made easy

All decisions businesses make rely on accurate and complete data. While you have access to more data than ever before, that data is often duplicated and unclear, obscuring insights.

Prime 360 cleans your data of duplicates. It works out whether multiple records on a customer refer to the same entity or not. Working in real time, the entity search and match solution quickly finds, merges, and eliminates duplicates.

Product Overview

Search for entities in real-time

Perform real-time data deduplication or dedupe to find and link multiple copies of the same data. Get answers to leading questions like – has a transaction been approved, has a message been sent to a customer, does this customer ID already exist.

Benefits

Least Friction Customer Verification
High Performance Due Diligence
Better Risk Management
User Centric Marketing

Automates data validation, leading to quicker and more accurate verification, faster onboarding, and fewer abandonments

Consolidated, updated view of customer data across multiple products & lines of businesses and discover the network of customer relationships

Perform real-time checks for regulatory compliance and match against internal negative, defaulters, and reject lists

Cross-sell and up-sell products to old customers with personalized engagement, and identify your next best customer with better segmentation

Least Friction Customer Verificaion

Automates data validation, leading to quicker and more accurate verification, faster onboarding, and fewer abandonments

High Performance Due Diligence

Consolidated, updated view of customer data across multiple products & lines of businesses and discover the network of customer relationships

Better Risk Management

Perform real-time checks for regulatory compliance and match against internal negative, defaulters, and reject lists

User Centric Marketing

Cross-sell and up-sell products to old customers with personalized engagement, and identify your next best customer with better segmentation

Let's talk about your needs

Use Cases

Where Prime 360 helps

BFSI

Enhance KYC processes, catch duplicate insurance claims or loan applications, and detect identity fraud, stop fraudulent payments made multiple times.

Retail

Personalize marketing campaigns, improve customer loyalty, and optimize inventory management.

Telecom

Reduce churn, enhance customer support, and improve billing accuracy.

Why Prime 360

Unparalleled accuracy and speed

One of the most powerful entity search and match in the industry, PRIME 360 uses a unique algorithm. 

It converts your customer data into numbers and then uses those numbers to match and search. This gives the solution a high level of precision and recall compared to other tools.

‍Accuracy: Consistent correct matches and the fewest false positives

‍Built For Speed: Response time is flash fast because Prime 360 works at the app layer, not database layer

‍Volume Without Limits: A high data handling capacity with assured robustness in peak seasons

‍Privacy: Data is stored either on-prem or in your cloud, guaranteeing data protection

Features

Immediate and precise results

Unlimited dedupe parameters supported
Batch Record Matching
Supports multiple data sources
Flexible matching rules
Intraday Matching
Build Matching Rule Profile
MIS reporting
Advanced Matching Criteria
Identify Household and/ or Family Relationship Identification
Seamless SOA integration
Categorize results in excellent, good or poor bands
Data structure or schema agnostic
NoSQL support
Support flattened dedupe parameter search

The Impact

Solving current challenges, shaping the future

5bn
Customer Data Trained AI & ML Model
3mn
New Customers Processed Daily
7.5bn
Policies Data Processed
1sec
Instant Credit Decisioning
2sec
Customer Onboarding
10sec
Loan Approval
75%
Infrastructure Cost Reduction
50%
Verification Manpower Cost Reduction
10x
Improvement In Processing Speed

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Experience the power of real time entity search and match and keep your data clean, accurate, and actionable.

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Solutions
Customer Due DiligenceCustomer CentricityCustomer Entity Resolution and MatchingCustomer Golden RecordGlobal Watchlist and Sanction ScreeningCustomer Cross SellNetwork Relationship DiscoveryCollateral 360 Risk AssessmentGroup Level Customer CentricityFederated Global Customer Search
Prime 360 Real time entity search and matchCLiP: Customer linking & identificationScreen: Global watchlist and name screeningRelate: Network relationship discoveryPrimeVer: Automated customer info validationPropEx: Collateral credit risk deduplication
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